Digital brand strategy in Malappuram focuses on effectively establishing and promoting local businesses through social media marketing. It involves defining brand identity, target audience, and key messaging. Local businesses leverage platforms like Facebook, Instagram, and WhatsApp to engage with the community, share content, and run targeted advertising campaigns. Insights from analytics help refine approaches for better reach and engagement. This strategy enhances brand visibility, builds customer loyalty, and creates a solid online presence for businesses in the region. Emphasizing authenticity and relevance is crucial in resonating with the local consumer base.