Competition analysis in Kozhikode for social media marketing services involves assessing local businesses’ online presence, content strategies, and audience engagement. Identify key competitors and evaluate their strengths and weaknesses, focusing on their follower counts, post frequency, and interaction rates. Analyze the type of content they share, including promotions, customer engagement tactics, and branding. Utilize insights to refine your approach, enhance unique selling propositions, and identify gaps in the market. This strategic evaluation helps in positioning your social media initiatives effectively within the local landscape.