Ad formats in social media advertising include image ads, video ads, carousel ads, slideshow ads, and stories. Image ads focus on visually appealing graphics, while video ads utilize motion for engaging content. Carousel ads allow multiple images or videos in one ad, enhancing interaction. Slideshow ads create short videos from images, ideal for quick storytelling. Stories provide full-screen vertical ads that capture immediate attention, often featuring temporary content. Each format serves specific marketing goals and targets different audience behaviors, making it essential to choose the right type for effective engagement in Bhavnagar.