A website audit for ranking on SERPs in Kozhikode involves evaluating site structure, content quality, and technical performance. Key components include assessing keyword usage, page load speed, mobile-friendliness, and backlink profile. It identifies issues like broken links, duplicate content, and on-page SEO factors. Analyzing competitor strategies and local SEO elements, such as Google My Business optimization, is crucial. This process enhances visibility, drives targeted traffic, and ultimately improves search engine rankings. Regular audits help maintain optimal performance and adapt to algorithm changes.