Competition analysis in Bhopal’s social media marketing landscape involves evaluating local businesses’ online presence, engagement strategies, and content effectiveness. It includes assessing their follower counts, post frequency, and audience interactions across platforms like Facebook, Instagram, and Twitter. Understanding competitors’ strengths and weaknesses helps identify market gaps and opportunities for creative differentiation. This analysis informs targeted strategies that leverage local trends, ensuring brands resonate with Bhopal’s unique audience. By examining competitors’ campaigns, businesses can refine their messaging and enhance customer engagement for better results.